Thursday, February 21, 2013

The Jumper Classic® Selects TEM as Sponsorship Marketing Firm

TEM is pleased to announce its newest client, The Jumper Classic®, Inc. TEM will facilitate sponsorships for the prestigious event making its return to the Boston area in 2013.

As a premiere social and sporting event, The Jumper Classic® showcases Olympic caliber show jumping during the four day spectacular at Maplecroft Farm in Ipswich, Massachusetts. Established in 1989, The Jumper Classic® holds the spot as New England’s only International Show Jumping Competition. During July 10-14, the event attracts thousands of spectators to one of the key competitions on the east coast show jumping circuit. 

The Jumper Classic® attracts top national and international competitors. This elite equestrian sporting event offers over $200,000 in prize money. Athletes compete in 60 classes designed to challenge horse and rider. More than 500 horses, 100 corporate sponsors and 12,000 spectators converge for what the Boston Globe dubbed ‘the Social Sporting Event of the Season.” The premiere Jumper Classic® event creates an incredible branding opportunity.
 “We are very excited and honored to be working with Melissa Lovasco, CEO and President of The Jumper Classic®, Inc.,” said Morgan Taylor, president of Taylor Equestrian Marketing. “This 24 year tradition brings the highest level of horses and riders of show jumping to the general public as a major spectator event.”

TEM’s partnership with The Jumper Classic® will focus on the creation of additional sponsor relationships. “Our first order of business is to secure a Title Sponsor for the Classic. Fidelity has stepped down after 14 years leaving a terrific opportunity for the right corporate partner”, commented Morgan Taylor.

Taylor Equestrian Marketing is a brand, sponsorship and promotional product marketing firm serving the equestrian industry. TEM creates comprehensive marketing and public relations programs for all types of businesses to reach the dynamic equestrian consumer market.

Tuesday, February 12, 2013

Horse Show Ventures Announces Groundbreaking 2013 $1,000 Leading Rider Challenge

Horse Show Ventures is an Atlanta based horse show production company specializing in hunter-jumper shows. The series attracts hunter / jumper and eventing riders of all levels. The shows are sanctioned with the Georgia Hunter Jumper Association, Marshall & Sterling, and Southeast Medals Series offering participating riders expanded opportunities for state and nationwide rankings and awards.

In addition to the over $6,000 in prize money offered at each HSV show, founder, Morgan Taylor, has created the Leading Rider Challenge to offer $1,000 in bonuses to the top three money winners of the series at year end. Professionals, amateurs and juniors participating in the Horse Show Ventures shows are eligible for the cash awards. Rankings will be posted on the Horse Show Ventures website and updated monthly. The HSV show season opens March 2-3 at the Georgia International Horse Park.

“We created this program to recognize the achievements of our participants and give back to the equestrian community at the local level. Competitors enjoy tracking the success of top equestrian athletes, and this offers that same recognition to riders at the state level “remarked Abby Sundius, sponsorship and marketing director for the events.

Thursday, February 7, 2013

TEM Secures Memphis Sports Council Sponsorship

Taylor Equestrian Marketing is pleased to announce that Memphis Sports Council’s premium sponsorship of the West Tennessee Hunter Jumper Association (WTHJA).

The Memphis Sports Council will participate as a four year Title Sponsor for the WTHJA. TEM developed this successful relationship for both organizations by developing a sponsorship platform that benefits both groups substantially.  

As WTHJA’s designated Title Sponsor, the Memphis Sports Council will play an active role in the association’s events, outreach, member association, online, print and social media presence throughout Tennessee and surrounding areas. The Title Sponsorship platform was created by TEM to provide monetary support for the association allowing them to continue their long relationship with the Germantown Horse Show grounds. This sponsorship enhances the Memphis Sports Council’s outreach to the local community and visitors.

As part of the Memphis Convention and Visitors Bureau, the Memphis Sports Council is dedicated to enhancing events in the Memphis area.  The Council works with sports leagues, city and neighborhood organizations, along with government and media. These networks enhance visitor’s experience of enoying all Memphis has to offer.

Taylor Equestrian Marketing is a brand, sponsorship and promotional product marketing firm specializing in the equestrian industry.  TEM creates comprehensive marketing and public relations programs for all types of businesses to reach the unique equestrian consumer.

“We were able to cultivate this sponsorship by customizing the package to create a platform for both organizations that will have a tremendous positive impact. It is very gratifying to create a win-win situation for both parties that can significantly impact the community and the association” said Taylor Equestrian Marketing CEO and president, Morgan Taylor.

Friday, January 18, 2013

More Shows Added for Cavalia's Odysseo - Scottsdale's Must See Event!

Valley audiences are raving about the newest show from Cavalia which has now been extended in Scottsdale. “Wholly enchanting,” says the Arizona Republic. “Pure joy that will leave you smiling,” exclaims KPHO-TV. KTVK-TV adds that Cavalia’s Odysseo is “magical, spiritual, beautiful!” Cavalia’s Odysseo, the equestrian and acrobatic spectacular has been so popular that 5 new shows have been added through February 3.

Created by Normand Latourelle, one of the founders of Cirque du Soleil, the first Cavalia production set Phoenix audiences on the edge of their seats in 2005 and 2009. This all-new show called Cavalia’s Odysseo is set under the world’s largest touring big top – a 10-story giant tent bigger than a football field. Inside 56 horses and 43 acrobats, riders and musicians perform a theatrical ode to horse and man in front of a video backdrop the size of 3 IMAX screens. For the finale, the stage floods with 80,000 gallons of water where the horses and acrobats play.

New performances added include: Tuesday, January 29 at 7:30 p.m.; Wednesday, January 30 at 7:30 p.m.; Saturday, February 2 at 2:00 p.m. and 8:00 p.m.; and Sunday, February 3 at 2:00 p.m. Ticket prices range from $29.50-$149.50. Tickets are available at or by calling 1-866-999-8111.

Friday, January 11, 2013

Equestrian Family Converts Carpet Technology into Sweeter Slumber with the Invigo Collection

The de Courcy family has a long history in both active/equestrian lifestyles and the carpet business.  One thing leads to another when you pursue what you love, take what you know, and creatively open your mind to the many possibilities.  The Invigo Collection of mattresses, toppers and pillow products was born on a leap frog path from Belgium to Columbus, Georgia, from carpet manufacturing to an entirely new mattress innovation. 

Marc and Barbara de Courcy, both Belgium natives, loved the United States so much that in 1998 they moved to this country and started both a family and a carpet business in Columbus, Georgia.  They brought with them their passion for equestrian sport and posing the perennial question, “why not?”

Their carpet business utilized a revolutionary technology that at the time was seemingly miraculous in preventing stains and odors from permeating carpets. This incredible technology was a game changer in the carpet business.  It would become an even bigger innovation in the mattress business.  After 10 years of successfully developing great products and satisfying carpet customers, the de Courcy family sold their business and took another leap:  carpets to mattresses during  another “why not?” moment. The Invigo brand was born.

Marc de Courcy recalls his intial thoughts about starting a new endeavor in mattress production, "It isn't easy to get started in any business, much less one that has so many established brands, but we just didn't see anything very unique in the mattress world. We felt that if we dedicated ourselves to the things we believe in: high quality, simplicity and eco-friendly products we would make it somehow, little by little." One wonders if this epiphany arrived during a sleepless night in the living quarters of their horse trailer.

The de Courcy’s saw a crucial need and opportunity in the mattress business to offer simple, quality products with new innovations to families with active lifestyles. The goal was to bring affordable natural, latex mattresses to the U.S. and in June 2010, the Invigo collection of mattresses and toppers was created. The de Courcy’s used their expertise and success from the carpet industry to develop mattresses and toppers, unlike any other. Each material used in the mattresses, down to the labels, was carefully chosen for highest quality and certified made in the USA by manufacturers with high environmental consciousness.

After much investigation and lengthy consultations with scientists, the de Courcy’s were able to reformulate the patented odor neutralizing technology for fabrics. This “why not” moment by a sleepless equestrian created one of the most innovative lines of mattresses and toppers today: The Invigo Collection.  This formulation and approach was never before used in the mattress industry. The Invigo Fresh technology is a combination of three unique and powerful advantages:  an odor neutralizer, stain protection and an antimicrobial agent to use. The neutralizer doesn’t masks odors, it controls and eliminates them.  The stain guard makes it harder for stains to penetrate   the fabric, and the antimicrobial agent prevents growth of bacteria, mold and mildew.  This brilliant solution is a non-toxic salt based formula that is environmentally friendly, and it never needs reapplication!

Barbara de Courcy, co-founder of the Invigo Fresh Technology and the Invigo Collection of mattresses and toppers, exclaims “for the first time ever, a mattress exists that actuallys helps keep your home fresh and clean, is comfortable, durable, and reasonably priced.  Then there is the satisfaction of having designed these mattresses and toppers from scratch and seeing them in my own home is amazing to me!”
The de Courcy’s were able to provide a break-through in the mattress industry:  a product that provides a quality night’s sleep on a clean, fresh smelling mattress or topper. These durable mattresses are long lasting and are delivered directly to your door.  The Invigo family of products is widely appreciated by active equestrians, campers, dorm residents, and they are terrific at home too.

 “We knew the odor neutralizer was a definite benefit and knew that it worked in our home, but we had no idea how great it was for our horse trailer!” said Barbara.  The de Courcy’s ride together as a family and the children compete at shows and in combined training events.  You will often see their unique marketing platform “The Relaxation Station” at southeastern equestrian events. In the center of the equestrian vendor villages of tack stores, saddle makers, and such, you will discover an Invigo Collection mattress display. This lovely setting lures curious and tired competitors over to experience the comfort and freshness of the Invigo Fresh products for themselves. Another “why not” moment by the de Courcys.
Relaxation Station at an Equestrian Event        

The Invigo Collection of mattresses, toppers and pillows originates from an active family that created the perfect solution for a good night’s rest for fellow active lifestylers.  The Invigo Fresh technology offers the exclusive ability to help keep homes clean and fresh starting with your mattress. Additionally, it is one of the few mattresses that are made entirely in the USA that you can order directly from the manufacturer and have it arrive at your doorstep in a compact box.

Whether you are foxhunting, horse showing, or trail riding, those restless nights on a lumpy, musty mattress in your trailer’s living quarters can now be a thing of the past, and you’ll still have change in your pocket for those new boots.

 For more information about the Invigo Collection visit